The aim of the campaign is to protect children up to 3 years old from the violence by means of popularization of responsible parenthood and non-violent ways of upbringing. The campaign draws attention to the fact that the upbringing of a child is an extremely important responsibility, which is sometimes hard to cope with. Usually, mass media show little children and create the image of happy and smiling children and adults. Th us, parents facing problems in upbringing oft en feel ashamed to talk about them, considering such situation as their own fault. Mainly they do not know where to
ask for an advice.

Parents with young children should be supported and educated about what impacts the sound and healthy development of the child, how to control the emotions in diffi cult situations, which organizations may help and give advice.