From November 2008 to June 2009 Child Well-being Fund Ukraine was conducting an international information campaign,"See. Hear. Tell." (Parents, who hurt their children, are trying to hide it).

UN Convention on the Rights of the Child on November 20, 1989 proclaimed the duty of States to apply all possible measures to protect children from "all forms of physical or mental violence, offence or abuse, lack of care or careless attitude, violent attitude or exploitation, including sexual abuse... "
However, according to DHC data, 2 million children annually become victims of abuse. Every tenth child dies, 2 thousand end their lives, more than 50 thousand people leave their homes.

From November 2008 to June 2009 Child Well-being Fund Ukraine was conducting an international information campaign,"See. Hear. Tell." (Parents, who hurt their children, are trying to hide it).

Aim of the campaign is community involvement in activities aimed at overcoming the problem of child abuse.

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SEE     Nobody sees my wounds, bruises and scars. My parents did not allow me to show them. I know that I myself is guilty, and I am punished for it.

HEAR  No one hears, when I cry. I'm not allowed to talk about how I am hurt, scared and lonely.

TELL  I need your help. Only you can protect me.

If you think that a child needs help:

  • You can talk to the tutor in a kindergarten or a teacher at school about your suspicions and fears about child abuse;
  • You can apply orally or in written form to the local court, giving details about the child and her/his family in order the responsible authorities have taken necessary measures. If you inform the data about the family and specific information on such cases, the court is obliged to take respective measures. You may remain anonymous at will;
  • You can apply to services for children, centers of social services for families, children and youth and human rights organizations.

Call Hot Line 8-800-500-33-50 (free of charge from fixed line phones throughout Ukraine).

The campaign is held simultaneously in 14 regions of Ukraine and six Eastern European countries: Lithuania, Latvia, Bulgaria, Moldova, Macedonia, and Poland.

It is foreseen in the framework of campaign:

  • to produce posters, booklets, citylights which have to draw public attention to the problem of physical child abuse and the need to intervene in such situations;
  • to distribute flyers and posters in relevant institutions, to place information on citylights;
  • to discuss the problem of abuse and the possibilities of its solution during the events and meetings between representatives of local communities, organizations working with children who suffered abuse;
  • to print materials relating to campaign and abuse prevention in information publications.

To conduct information campaign materials developed by advertising agency DDB in Poland and adapted by advertising agency DDB in Ukraine are being used. These materials were approbated by Polish organization “Nobody’s children”.